Tushita
singh

Tushita Singh graduated from the National Institute of Fashion Technology (NIFT), Gandhinagar, Gujarat in May 2004. She has since worked as an Apparel Designer with various export and buying houses and engaged with buyers worldwide for top brands including Massimo Dutti, Zara, Bershka, Stradivarius, Mango, Hallhuber, Anthropologie, and Free People. She completed her Post Graduation in Cultural Management from the Indira Gandhi National Centre for the Arts (IGNCA), New Delhi and Post-Graduation in Indian Aesthetics from Jnanapravaha, Mumbai.

 

In the past 18 years, she has closely observed how hand embroidery techniques seem to be losing their rightful place in the segment of surface ornamentation. The core idea behind her creating these hand embroidered artworks is to highlight the significance of hand embroideries, which seems to be diminishing due to the adoption of fast fashion labels across the globe.

 

With this humble attempt, she wishes to elevate hand embroidery to a more artistic and tasteful level. She believes it is true luxury and should be given its rightful place in a world of computer- based embroideries and digital prints.

 

The treatment of artisans in this sector is something she feels strongly about. Many hand embroidery artists, particularly the ones employed in Indian exports, were badly affected during the pandemic and suffered job losses. The idea is to not only design new embroidery artworks but through this, meaningfully preserve the art of hand embroidery and encourage other hand embroidery artists to creatively experiment with their skills.

 

She enjoys observing the patterns of land and water bodies and they emerge as a strong source of design inspiration for her embroidery artworks. A bird’s-eye view of various terrains is something that captures her imagination. It is an immersive experience to design and play around with a wide variety of forms, colours and textures and materials. Her colour palette is largely natural and earthen tones with a few surprise hints of colours spread around the artworks.

 

Tushita works with an expert embroidery artisan, Sonu Khan, to create these artworks at her design studio in New Delhi, India. She conceptualises, hand paints the backgrounds on fabrics, and even foil prints some of them. She then guides the artisan to create the textures through various styles of hand embroideries. Her artworks are available for viewing on her Instagram handle
@bluerabbithole.